This policy may change from time to time and therefore you should review it regularly. We will of course notify you of any changes where we are required to do so.
Information we collect
The information we collect as a result of routine business activity and on the www.blakley.co.uk website (“the Site”) generally falls into the following two categories: Personally Identifiable Information and Non-Personally Identifiable Information.
Personally Identifiable Information: This refers to information that lets us know the specifics of who you are. The Personally Identifiable Information we collect may include your name, mailing address, phone number, e-mail address, your Internet Protocol (“IP”) address, employer, and job function. We request Personally Identifiable Information when you order or enquire about a product or correspond with us by phone, by email or via the website. In these cases, we will collect the information you submit about you the recipient.
Why we collect this information
Our primary goals in collecting information are to provide our customers and other users with superior service and a smooth, efficient service. For example, if you purchase products or request information on the Site, we use your Personally Identifiable Information to fill your order or provide the requested information. We use Non-Personally Identifiable Information on an aggregated basis to analyse customer behaviour to help us understand how the users use the Site and to measure interest in the various pages. We use this information to improve the content of the Site and to make the Site easier to use.
How we use your information
Orders and Enquiries: We collect Personally Identifiable Information when you place an order or request a quotation or other product information. We collect this data in order to provide information, deliver your order, obtain payment and to communicate with you about the status of your order. We do not, and are not able to, hold Credit Card or Debit Card details on the website.
Newsletters and promotional e-mails: We collect Personally Identifiable Information when you ask to receive newsletters, promotional e-mails, and other information. We use this information to provide the information you request. More information about our marketing uses is below.
We may keep your information for a reasonable period for the purposes set out above.
How do we use your information for marketing?
If you authorise us to use your Personally Identifiable Information, we will send you information about Blakley Electrics Limited from time to time, by email, post or fax.
Sharing your information
We will not sell or rent your data to a third party.
We may use third parties to carry out certain activities on our behalf, for example fulfilling orders, processing of credit card payments, delivery of goods and bulk mailing. These third parties will have access to the personal information required to perform their functions but will not use it for other purposes.
From time to time, we may be required to provide Personally Identifiable Information in response to a court order, subpoena, or government or criminal investigation. We also reserve the right to report to law enforcement agencies any activities that we in good faith believe to be unlawful. We may release certain Personally Identifiable Information when we believe that such release is reasonably necessary to enforce or apply our Terms and Conditions or to protect the rights, property, and safety of others and ourselves.
By providing us with your personal information when using the Site, placing an order or requesting a quotation or product information, you consent to us processing your personal data for the above purposes.
A cookie is a piece of information in the form of a very small text file that is placed on an internet user’s hard drive. It is generated by a web page server, which is basically the computer that operates a web site. The information the cookie contains is set by the server and it can be used by that server whenever the user visits the site. A cookie can be thought of as an internet user’s identification card, which tell a web site when the user has returned. (Source: www.AboutCookies.org)
If you want to delete any cookies that are already on your computer or to stop cookies being accepted in future you should refer to your browser manufacturer’s instructions by clicking “Help” in your browser menu. More information is available at www.AboutCookies.org.
Third party cookies for analytics purpose
In order to provide our visitors with a better service, we measure the number of page views, the number of visits, the different actions performed by visitors on our site, the geo-location of our visitors and the number of times visitors return to our site. For this purpose, we use two web analytics software tools: Lead Forensics and Google Analytics.
Google Analytics information
This website uses Google Analytics, a web analytics service provided by Google, Inc. (“Google”). Google Analytics uses “cookies”, which are text files placed on your computer, to help the website analyse how users use the site. The information generated by the cookie about your use of the website will be transmitted to and stored by Google on servers in the United States. IP-anonymisation is activated on this website, and your IP address will therefore be truncated within the area of Member States of the European Union or other parties to the Agreement on the European Economic Area. Only in exceptional cases the whole IP address will be first transferred to a Google server in the USA and truncated there.
Google will use this information on behalf of Blakley Electrics for the purpose of evaluating your use of the website, compiling reports on website activity for Blakley Electrics and providing them other services relating to website activity and internet usage.
What does Lead Forensics capture?
Company name and address of identifiable visitors
When on a page, it automatically gathers the following information:
Time on site
We also include web beacons (also known as clear gifs or web bugs) in our Marketing emails to track the success of our marketing campaigns. This means that we know if you open a Marketing email from us and if you click any links in the email. If you object to web beacons, we recommend you follow the instructions for deleting existing cookies and disabling future cookies above. We will still know how many of our emails are opened and we will automatically receive your IP address, a unique identifier of your computer or other access device; but we will not identify you as an individual.
By using our website, you agree that we can place these types of cookies on your device.
Click 4 Assistance
We offer the use of a secure server to enable you to place orders. This encrypts your information before it is sent to us. We also take appropriate measures to ensure that the information disclosed to us is kept secure, accurate and up to date and kept only for so long as is necessary for the purposes for which it is used. However we cannot guarantee the security of any data you provide to us and you accept the inherent risks of on-line correspondence and purchases over the internet. Any purchases made by you via the Site are subject to the terms and conditions contained on the Site.
When and how to contact us
If your personal details change, if you change your mind about receiving marketing information or if you have any queries about how we use your information, please let us know by contacting our Mailing Team at Blakley Electrics Limited, 1 Thomas Road, Optima Park, Crayford, Kent DA1 4QX. You can also request to be removed from our mailing list by following the link in our emails or other marketing correspondence. If you have registered more than one email address with us, please do this for all email addresses that you wish to be removed from our mailing list.